The Studio Story

In 1996, three former colleagues from the software industry decided to partner and build their own company, creating casual games for corporate brands. about_heartgamesBy 1998, the Splashworks studio was a reality—and we’ve been helping brands to play ever since.

Our mission is to craft game experiences that forge emotional connections, build community, and reinforce loyalty between a brand and its target audience.

We understand how people play—across all devices—and how to translate that knowledge into compelling UX that engages players in every environment. We know that impressive game mechanics mean nothing if you don’t deliver a user experience that keeps your audience coming back to play.

We’ve launched over 1,000 games and worked with companies on the leading edge of interactive media, including Nickelodeon, Hasbro, Mattel, American Girl, Game Show Network, Neopets, Playmates Toys, and The Hub.

We partner with our clients to understand a brand and its content, to analyze their target demographic, and to agree upon appropriate game solutions. Today, that means providing multi-platform, mobile-ready games that can deliver across a variety of browsers and devices.


Samir Elmasry, CEO and Chief Technology Officer

A co-founder of the Splashworks studio, Samir is passionate about games and has been designing them for over 25 years. He is the technical backbone of the business and has led the development team on hundreds of projects, many with concurrent cycles. He possesses a talent for structuring systems and a perpetual drive to problem-solve. He is continually exploring current trends and technologies in order to leverage the best tools for every experience.

Jennifer Crisanti, President and Director of Sales

Co-founder Jen focuses on Splashworks’ strategy and client relationships. She promotes games as an important part of the digital marketing mix. Her understanding of brand and content helps to focus client objectives and translate them into creative applications. She has a deep commitment to customer service, which is shared by every member of the Splashworks studio.



The Splashworks technical team has an impressive knowledge of game development and an unwavering commitment to excellence. Some of their key technologies and experience include:

  • App development for iOS, Android and Kindle
  • Unity Development
  • HTML5 Development for Desktop and Mobile
  • C++, Objective C and C#
  • Java and JavaScript
  • Porting iOS to Android
  • Cocos2D-x
  • ActionScript
  • HAXE


Splashworks is proud to work with a group of talented digital artists and animators. They possess a formidable range of skills in 2D and 3D design, illustration, character modeling, and animation—as well as sound effects and music. They represent decades of professional experience, and understand how to effectively and collaboratively produce incredible content in a fast-paced environment. Some of their tools include:

  • Autodesk Maya
  • 3D Max
  • Audacity
  • Blender 3D
  • Flash
  • Adobe Creative Suite