OUR BLOG

Today’s technologies are at our fingertips. Every year our children spend increasing amounts of time on mobile devices at school and at home. Like adults, children are looking to technology to connect with others. Unfortunately, social media platforms like Facebook, Instagram, and Twitter aren’t appropriate for young users.

Can playing a game make a difference in the world? Splashworks thinks it can and so does the Canada Media Fund. It’s just granted our studio funding to develop an exciting mobile app for the Hearts For Hearts Girls® brand.

When it comes to parents, 73% of them define diversity in books as “people and experiences different than those of my child,” while 68% say it includes “various cultures, customs or religions,” 51% cite “differently-abled people” (physical and/or emotional) and 47% say it includes “people of color.”

A quick search for “girl games” reveals games featuring: shopping, makeovers, pets, fashion, baking, and candy. Many of the characters are fair-skinned blondes wearing tiaras.

Protect the Flag illustrates the importance of emerging markets. These markets are embracing mobile devices and they are only getting larger.

These are “frontier days” for Apple TV: wide-open, nebulous, full of opportunity and risk.

One goal of every game developer is to come up with an innovative gameplay concept. That’s something we have tried to do with our latest game, Nasty Goats.

Compared to other forms of media, holiday-themed casual gaming is a relatively recent addition, but I believe there is opportunity and value in brands building top-quality, holiday games to engage consumers year after year.

Toys-to-Life products are a combination of physical toys and digital games. Currently, toys-to-life products are the fastest growing sector of the toy industry.

Marketing takes over where game development ends. The process begins by setting realistic goals. Don’t expect a game to take off and go viral just because it features a big, well-known brand.

Over the years, audiences have become more sophisticated along with the opportunities for interacting with brands.

Girls are different—and that includes the way they play games. It takes more than the color pink and pretty pictures to keep a girl playing. It takes an understanding of the kind of content she appreciates and how to present it so that it has meaning.