PopJam: Where Creativity Drives the Connections

Anyone who has spent time exploring PopJam is struck by the kids’ passion for the platform, its culture and its community. Kids love PopJam because it fosters creativity; the app’s entire culture is centered upon user art.

14 Jun, 2018
PopJam: A Children’s Social Media Network

Today’s technologies are at our fingertips. Every year our children spend increasing amounts of time on mobile devices at school and at home. Like adults, children are looking to technology to connect with others. Unfortunately, social media platforms like Facebook, Instagram, and Twitter aren’t appropriate for young users.

07 Jun, 2018
Splashworks Awarded Funding to Develop Hearts For Hearts Girls® Mobile Game

Can playing a game make a difference in the world? Splashworks thinks it can and so does the Canada Media Fund. It’s just granted our studio funding to develop an exciting mobile app for the Hearts For Hearts Girls® brand.

14 Feb, 2017
Meeting the Need for Diversity in Content

When it comes to parents, 73% of them define diversity in books as “people and experiences different than those of my child,” while 68% say it includes “various cultures, customs or religions,” 51% cite “differently-abled people” (physical and/or emotional) and 47% say it includes “people of color.”

10 Feb, 2017
The Princess and the App

A quick search for “girl games” reveals games featuring: shopping, makeovers, pets, fashion, baking, and candy. Many of the characters are fair-skinned blondes wearing tiaras.

23 Nov, 2016
Over One Million Downloads!

Protect the Flag illustrates the importance of emerging markets. These markets are embracing mobile devices and they are only getting larger.

21 Jun, 2016
Pioneering a New Platform

These are “frontier days” for Apple TV: wide-open, nebulous, full of opportunity and risk.

29 Feb, 2016
The Evolution of a Game

One goal of every game developer is to come up with an innovative gameplay concept. That’s something we have tried to do with our latest game, Nasty Goats.

26 Feb, 2016
Are You Game for the Holidays?

Compared to other forms of media, holiday-themed casual gaming is a relatively recent addition, but I believe there is opportunity and value in brands building top-quality, holiday games to engage consumers year after year.

21 Dec, 2015
Play Enhanced

Toys-to-Life products are a combination of physical toys and digital games. Currently, toys-to-life products are the fastest growing sector of the toy industry.

07 Dec, 2015
What Makes A Successful Casual Game? Part 2

Marketing takes over where game development ends. The process begins by setting realistic goals. Don’t expect a game to take off and go viral just because it features a big, well-known brand.

22 Sep, 2015
What Makes A Successful Casual Game? Part 1

Over the years, audiences have become more sophisticated along with the opportunities for interacting with brands.

18 Aug, 2015
Games for Girls

Girls are different—and that includes the way they play games. It takes more than the color pink and pretty pictures to keep a girl playing. It takes an understanding of the kind of content she appreciates and how to present it so that it has meaning.

23 Jul, 2015